Irene Marie Sports was developed in response to the changing tide of the sports marketing landscape. The revenue that athletes earn from endorsements and marketing endeavors has steadily increased over the past 20 years. This has predominantly been the result of cable television, which increased the exposure athletes received and the advertisement opportunities for companies. Accordingly sports marketing income has composed an increasing percentage of net earnings for athletes over the last 20 years – in 2005 nearly a billion dollars was spent in the United States on sports campaigns.

Because there is a vast amount of sports marketing money available, it is crucial that athletes select a sports marketing firm with the utmost consideration or they severely risk not reaping their full marketing potential. Unfortunately this is too often not the case and athletes use the same person that works on their playing contract to do their marketing. This person typically has a law background and no formal marketing education or training.

At Irene Marie Sports, we are a true sports marketing firm. We specialize in sports marketing, not the legal profession. The Irene Marie Management Group has specialized in the marketing of young adults for over 25 years and the Sports Division capitalizes on that experience. The Sports Division has a team of marketers that can be utilized on behalf of any professional athlete to assist them in reaching their marketing potential.

If you are a professional athlete or an amateur athlete that is about to join the professional ranks, we invite you to contact us at info@irenemarie.com and we will be glad to give you a more detailed description of our services and a personalized consultation on what we can do for you.